What are the best SEO tips I can offer you after tax day in 2015?

Hmmm, well the buzz this week in my industry is focused around Google’s impending search engine change which will de-rank websites that are deemed “not mobile friendly” (or “not responsive” depending on the author’s lingo).

What is responsive, mobile friendly website design?

A responsive website adjusts automatically to the user’s device to deliver the content in its best format, so one can read text, view pictures, click links, and navigate the site without difficulty.

How do you identify a mobile friendly website?

  1. As a user, you might notice that a site is mobile friendly when the menu is not a top navigation menu with tiny text links, but rather appears automatically as a large-screen pop-up or slide-up menu featuring large text and easy to click links. I also describe these responsive website menus as, ‘the type of menu that we are familiar with from using smart phone apps.’
  2. Use this tool, provided by Google, to check your website, or any website: https://www.google.com/webmasters/tools/mobile-friendly/